Become a Cash Sponsor for the 26th Annual Festival of Trees
November 27 – December 13, 2026
Presented by Beacon Bank
MassMutual Center | Springfield, MA
For more than a quarter century, the Springfield Boys & Girls Club’s Festival of Trees has been one of Western Massachusetts’ most cherished holiday traditions.
Now entering our 26th year, the Festival continues to bring together families, businesses, and our community for a celebration filled with beautifully decorated trees, holiday entertainment, and unforgettable memories—all while raising critical funds for the youth we serve every day.
Why Sponsor the Festival of Trees?
Reach Thousands of Families
Festival of Trees welcomes thousands of visitors throughout the holiday season, making it one of the region’s premier community events. Your business will receive meaningful visibility before, during, and after the Festival.
Strengthen Your Community
Show your commitment to Springfield’s youth by investing in programs that make a lasting difference for local children and teens.
Build Brand Recognition
Your sponsorship aligns your organization with one of the area’s most beloved holiday traditions and demonstrates your dedication to giving back.
Make a Lasting Impact
Every dollar raised helps create opportunities that inspire confidence, leadership, learning, and brighter futures.
Help Create Holiday Magic While Changing Young Lives
When you become a Festival of Trees Cash Sponsor, you’re doing far more than supporting an event.
You’re helping provide:
- Safe places for kids after school
- Caring mentors and positive role models
- Academic support and STEM opportunities
- Arts, sports, and leadership programs
- Life-changing experiences that help young people build Great Futures
Every sponsorship directly supports the Springfield Boys & Girls Club’s mission of enabling all young people—especially those who need us most—to reach their full potential.
Questions?
Jamie Pimentel
Chief Development Officer
Sarah Gumaer
Marketing & Events Director
sgumaer@sbgc.org
☎️ (413) 732-7201
Cash Sponsorship Levels
Registration Deadline
Friday, October 30, 2026
Secure your sponsorship early to maximize your promotional benefits.
Join Beacon Bank in Supporting Great Futures
We’re proud to welcome Beacon Bank as the 2026 Festival of Trees Title Sponsor.
Together with our sponsors, volunteers, tree designers, and community partners, we’re creating a holiday tradition that not only brings joy to thousands of families—but also helps thousands of young people discover their potential.
Become part of something truly meaningful this holiday season.
Your sponsorship doesn’t just light up the Festival. It lights the path to a brighter future for Springfield’s youth.
%
number of volunteer hours donated
visitors each year at the Festival of Trees
of money raised goes to education, services, and opportunities for kids 6 to 18 at the SBGC
number of volunteer hours donated
visitors each year at the Festival of Trees
%
of money raised goes to education, services, and opportunities for kids 6 to 18 at the SBGC
